Health Communication in the Era of Publicly Available Medical Information and Misinformation - Live

October 8, 2025

This live webinar has already taken place.

You can watch a recording of the webinar in our video library.

Take any of our Self-Paced, Online Courses and complete an assessment and an evaluation to earn free CE credit*.

 

*In most cases, Accreditation prohibit the repeated use of the same educational activity (Live Webinar or Self-Paced, Online Course but not both) as it relates to satisfying CE requirements to maintain licensure. Attendees are also required to achieve a score of 80% or better on an assessment for the Self-Paced, Online Course to receive CE credit. Please contact your individual accreditation agencies for more details.

Webinar Information

Webinar Description

In today's digital environment, patients with cancer are exposed to vast amounts of publicly available medical information-much of which is incomplete, misleading, or outright false. Such misinformation can shape patients' perceptions, erode trust in healthcare providers, influence treatment decisions, and, in some cases, lead to delays in or rejection of evidence-based care. This practical seminar is designed for physicians, nurses, pharmacists, and allied health professionals who work directly with patients with cancer. Drawing on recent research in patient-provider communication, infodemiology, and misinformation, the session will examine key definitions of misinformation in the context of cancer care, as well as the typical pathways through which patients encounter and rely on it. Participants will explore how communication style affects patients' trust in providers' opinions and, ultimately, their adherence to treatment recommendations. The seminar will also offer practical, evidencebased strategies for addressing misinformation in ways that preserve trust, support shared decision-making, and promote informed patient choices.

Learning Objectives

  • Strengthen providers' skills in recognizing and defining cancer misinformation for research and practice.
  • Understand the typical pathways of patients' misinformation exposure and its influence on patients' decisions.
  • Equip participants with evidence-based communication strategies to effectively correct misinformation while maintaining trust and supporting shared decision-making.

 

Don't forget to take a look at our upcoming Live Webinars and Self-Paced, Online Courses

 

Course summary
Available credit: 
  • 1.00 ACPE Pharmacist
  • 1.00 ACPE Pharmacy Tech
  • 1.00 AMA PRA Category 1 Credit™
  • 1.00 ASRT
  • 1.00 NCPD/CNE
  • 1.00 Participation
Course opens: 
09/02/2024
Course expires: 
10/15/2025
Event starts: 
10/08/2025 - 12:00pm EDT
Event ends: 
10/08/2025 - 1:00pm EDT
Add to calendar: 
Patient Centered Care Logo 

The Cancer Treatment in North Carolina: Patient Centered Care webinar series covers components of patient-centered health care delivery in cancer treatment and survivorship. The focus of this series is not disease-specific but includes discussion of approaches to improving care delivery for all cancer patients and survivors.

These webinars provide FREE continuing education credit.

Photo of Ilona Fridman, PhD 

Ilona Fridman, PhD

Assistant Professor
Center for Discovery and Innovation at Hackensack Meridian Health
Georgetown University

Disclosures

Activity Directors
This activity has been planned and implemented under the sole supervision of the Course Director, Stephanie Wheeler, PhD, MPH, and Emily Ray, MD, of the UNC School of Medicine in association with the UNC Office of Continuing Professional Development (CPD). Dr. Wheeler received research support from AstraZeneca (ended June 2023) and Pfizer Medical Foundation (ended December 2023). These financial relationships have been mitigated. Dr. Emily Ray has no relevant financial relationships with ineligible companies as defined by the ACCME. CPD staff have no relevant financial relationships with ineligible companies as defined by the ACCME. The planning committee members and their relevant financial relationships with ineligible companies as defined by the ACCME can be found at https://learn.unclcn.org/content/unclcn-webinar-planning-committee.

ACCME
The presenter has no relevant financial relationships with ineligible companies as defined by the ACCME.

ANCC
ANCC: Except as defined above, no one with the ability to control content of this activity has a relevant financial relationship with an ineligible company.

 

Accreditation Statements

The following accrediting agencies have approved this course for continuing education credits. Participants should understand that their individual participation and claiming credit must abide by the regulations set forth by their respective accrediting agency. No partial credit will be provided.

1.00 AMA PRA Category 1 Credit™
The School of Medicine of The University of North Carolina at Chapel Hill designates this activity for a maximum of 1.0 AMA PRA Category 1 Credits™. Physicians should claim only the credit commensurate with the extent of their participation in the activity.

The School of Medicine of the University of North Carolina at Chapel Hill designates this live internet activity for a maximum of 1.0 AMA PRA Category 1 Credit(s)™. Physicians should claim only the credit commensurate with the extent of their participation in the activity.

1.00 NCPD/CNE
UNC Health is approved as a provider of nursing continuing professional development by the North Carolina Nurses Association, an accredited approver by the American Nurses Credentialing Center's Commission on Accreditation.

Criteria for successful completion to claim CE Certificate requires attendance at the NCPD activity, and submission of an evaluation within 7 days.

1.00 ACPE Pharmacist
Accreditation Council for Pharmacy Education
The University of North Carolina Eshelman School of Pharmacy is accredited by the Accreditation Council for Pharmacy Education as a provider of continuing pharmacy education. Statements of credit can be viewed and printed in CPE Monitor in approximately 2 to 3 weeks.

The Eshelman School of Pharmacy of the University of North Carolina at Chapel Hill designates this live activity for a maximum of 1.0 ACPE Credit(s).

1.00 ACPE Pharmacy Tech
Accreditation Council for Pharmacy Education
The University of North Carolina Eshelman School of Pharmacy is accredited by the Accreditation Council for Pharmacy Education as a provider of continuing pharmacy education. Statements of credit can be viewed and printed in CPE Monitor in approximately 2 to 3 weeks.

The Eshelman School of Pharmacy of the University of North Carolina at Chapel Hill designates this live activity for a maximum of 1.0 ACPE Credit(s).

1.00 ASRT
Approved by the American Society of Radiologic Technologists (ASRT).

This activity is worth 1 credit hour and is approved by the ASRT.

 

Notice

In most cases, regulations prohibit the repeated use of the same educational activity (Live Webinar or Self-Paced, Online Course but not both) as it relates to satisfying CE requirements to maintain licensure. Attendees are also required to view a minimum of 53 minutes of the live webinar video to receive CE credit. Please contact your individual accreditation agencies for more details.

Altering or submitting modified certificates constitutes fraud that can result in punitive action by the accrediting agency.

Available Credit

  • 1.00 ACPE Pharmacist
  • 1.00 ACPE Pharmacy Tech
  • 1.00 AMA PRA Category 1 Credit™
  • 1.00 ASRT
  • 1.00 NCPD/CNE
  • 1.00 Participation
Please login or register to take this course.

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FREE Continuing Education Credit Requirements

 
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Use Zoom Link
in the online course

 
  • Attend 53 minutes or more
  • Must be able to see video and slides
  • Joining by Audio-only does not qualify for CE credit
  • Complete online evaluation, select credit, and download certificate

Attendees have 7 days from the webinar air date to complete the online evaluation, select type of continuing education credit, and download a certificate.

See our detailed instructions for more information on attending live webinars and receiving credit.

Please contact us with any questions at [email protected] or (919) 445–1000.